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Creative Bridge

Andy Irvine & Kath Warren (Creative Bridge Programme Lead)

Join CodeBase for a taster of Creative Bridge, a course for creatives who want to learn about startup thinking, innovation and digital product development.

It's a no-brainer to say that a business is more successful when it makes stuff that meets their users' needs. That's where Jobs To Be Done excels. In this one hour session, Andy will give you a birds-eye-view of what Jobs To Be Done is and how it differs from other user-centred design methods. We'll then dive straight in at the deep end by applying it to a project.

Andy is a partner at Korero Studio, a strategy and design consultancy based right here in Edinburgh. He's obsessed with putting users bang at the centre of business and application design. He's been making digital products for around 23 years, so must know something about something. Surely. Andy's most recent post was at FreeAgent, an award-winning accountancy application, where he built and led the UX Research team.


Developing a Data-Driven Creative Company

Chris Speed

Everything continues to change for creative content production, distribution and consumption across the digital economy. The flow of data between people, smart devices and software platforms is creating huge disruption in understanding what we value as creatives and consumers. This session will provide an introduction to what we mean by the digital economy and how value is created differently. Following a short introduction the session will use an interactive activity to explore new value propositions for data-driven creative products.

Prof. Chris Speed is Chair of Design Informatics at the University of Edinburgh where he collaborates with a wide variety of partners to explore how design provides methods to adapt, and create products and services within a networked society. Chris is the Director of the Institute for Design Informatics that is home to a combination of researchers working across the fields of interaction design, temporal design, anthropology, software engineering and FinTech, as well as the PhD, MA/MFA and MSc and Advanced MSc programmes. Chris is also Director of the Creative Informatics R&D Partnership, one of the nine UK Clusters to support the development of new products and services in the creative industries.


Raise Your Game

Morvern Odling

This session will cover a de-jargoned and practical look at the Open Source movement, including examples of people and projects. We will explore the various licences available and what details need to be considered before using one. There will be time for the participants to look at their own work/industry and begin to think about where Open Source might bring some added benefits to their community.

Morvern Odling is a visual artist with a socially engaged practice. She began exploring the possibilities of Open Source practices in 2015 after participating in Madrid's Media-Lab Prado design futures conference series. Since then she has designed and delivered a number of Open Source art, community and research projects. Morvern is currently undertaking a Research Masters at Crawford College of Art in Cork.

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Led by Creative Edinburgh in partnership with CodeBase, Edinburgh Futures Institute and Creative Informatics, the first Creative_Tech Scotland Gathering will bring together creative tech and data-driven innovation practitioners from across the creative industries to share, network, showcase their work and explore innovation within creative technology.

This event is supported by the Scottish Government Ecosystem Fund in connection with the Scottish Technology Ecosystem Review.

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