My SMASH Media is an IP matchmaking platform for the Creative Industries, starting in film & TV. SMASH is like a dating app for creative projects. The platform provides Creators with pitch-building and IP protection tools and offers Industry Professionals a cost-effective and efficient way to discover innovative projects.

Fiona Gillies worked extensively in Film & TV as an actor before becoming an independent film producer and, along with Christine Hartland and Mahesh Ramachandra, one of the co-founders of My SMASH Media.

To find out more visit mysmash.media/

Jiarong Yu (6Liè) is a multimedia technologist, artist, interaction designer, and PhD researcher at the University of Edinburgh. Her practice explores how humans co-shape identity, embodiment, and intelligence with technologies - particularly artificial intelligence. Working under the alias 6Liè, Jiarong creates sensory, intimate installations and performances using data sonification, robotic haptics, generative visuals, and interactive systems. Her work has been presented internationally at the National Museum of Scotland, NOW Gallery, Blue Centre, and ArtScience Gallery, and in industry contexts with CCTV, Tesla, Tencent, WeChat, The Poem For You and Beauty of Science.

She is the founder of "Co-STEAM", an experimental platform and transdisciplinary community that brings together STEM and the Arts to investigate human-human-AI co-creativity through immersive media and participatory learning. Co-STEAM merges research, public engagement, and speculative design with long-term ambitions for cross-sector collaboration and impact on the future of human learning.

Her current project, "I & AI: Mirror", supported by Immersive Arts UK, Cryptic, and UKRI Immersive Technology Network, explores immersive storytelling for explainable AI and AI-driven immersive technology. The work represents a public-facing strand of Co-STEAM, engaging audiences in poetic, explainable encounters with human-AI bi-directional learning and shaping.

To find out more visit 6lieprojects.com

SymphoMe is an innovative music education platform designed to revolutionise the way music is taught and learned. For the demo, SymphoMe will be showcasing their multimodal music teaching technology which leverages advanced audio signal processing and AI to listen to a student playing an instrument (piano for Version 1) and provide feedback like a human music teacher.

Ifeanyichukwu Ezinmadu (Ifeanyi) is an EdTech founder, building SymphoMe, a music education startup. He is a graduate of the University of Edinburgh, where he studied Music as a Mastercard Scholar, and has experience working across both the business and creative industries.

To find out more visit symphome.com

Mingxuan Xie is the founder of vrch.io, an art-tech startup for developing the next generation spatial experiences powered by AI. He engages with digital technologies to remix, recreate and rediscover architectural spaces as a new form of Gesamtkunstwerk in the post-human and post-digital contexts. In the forms of AR & VR experiences, multimedia installations, experimental theatres and indie games, his personal and collaborative works have been exhibited at London Architectural Festival, Jerusalem Design Week, London Design Festival, and Shenzhen Hong Kong Bi-city Biennale of Urbanism\Architecture (UABB). He co-founded Hyperbation Art Duo supported by the Digital Earth Fellowship program.

Leo Fakhrul is the visionary Founder and Managing Director of Mamba Sounds, an innovative company based in Edinburgh that seamlessly integrates music, data, and technology. Under his dynamic leadership, Mamba Sounds has achieved significant milestones, including driving over 10 million streams, securing more than 335 major playlist placements, and reaching nearly 10 million listeners worldwide. His participation in the RBS and EBS accelerator programmes underscores his commitment to innovation and growth, including securing Creative Catalyst and Innovate UK awards. His work primarily focuses on artist development, streaming strategy, and enhancing cultural infrastructure and aiming to reshape global music ecosystems and foster a more interconnected world of music.

To find out more visit vrch.io and mambasounds.co.uk

Pooja Katara is the founder and CEO of SENSEcity, an award-winning immersive design studio that brings cultural heritage to life through augmented reality. Since 2018, she has led projects across the UK with clients such as Historic Environment Scotland, City Sightseeing, and Belfast City Council, creating interactive storytelling experiences that connect people with place and memory.

Her flagship product, Historiscope, reimagines the traditional public viewing scope by using AR to reveal lost histories at heritage sites. Piloted at Stirling and Urquhart Castles, it has been experienced by over 150,000 visitors and is now expanding internationally.

Pooja's work has been supported by Innovate UK, Scottish EDGE, and EIT Digital, and showcased at major events like SXSW and Slush.

To find out more visit sensecity.co

Cristina is the co-founder of Bright Side Studios and brings over two decades of expertise in visual storytelling to the company. For her, there's nothing more exhilarating than witnessing a moment of profound connection, whether it directly impacts someone's experience or sparks their imagination in more abstract ways. Cristina finds her passion in the intersection of art, motion and design with technology, where visual storytelling ignites curiosity and fosters deeper connections. Bright Side Studios is an animation studio, specialising in crafting illusionary immersive experiences that breathes vibrant life into stories. Whether through visually stunning animations, intricate storytelling or ground breaking immersive experiences, the studio has mastered the art of creating awe-inspiring moments that resonate with audiences of all ages. They are storyteller drawn to the whimsical, the enchanting, and the uncharted, with a mission to transport viewers to realms where the ordinary transcends into the extraordinary.

To find out more visit brightsidestudios.co.uk

In a career stretching from advertising to AAA videogames to immersive technologies, Kristien is co-founder of immerzion Developments Ltd, a Borders-based consultancy focused on the creation of immersive experiences to revolutionise the way customers engage with brands, products and live events.

Kristien's current focus is Real-E-Racing, a software system which takes telematics from racing cars, creates a simulation of the race, and recreates it within Racing sim videogames to enable gamers to compete in the physical race, all in real time.

To find out more visit immerziondevelopments.com

Would you like to consistently get into the zone and enter Flow states? We know Flow states enable us to reach our creative potential and overall peak performance. Flow states also improve cognitive flexibility, are intrinsically motivating and increase engagement & attention, and importantly, being in Flow improves mood & stress resilience. Research has shown that training Flow can improve one's cognitive abilities. Yet Flow remains an elusive state. In order to train it, we should know when we are in Flow in the first place!

Dr Shama Rahman's research in the neuroscience & complex systems of creative cognition, has identified a signature brain pattern underlying 'Flow' mental states. Through her startup NeuroCreate, Dr Rahman has developed a participatory artwork and interface Zeitgeist, that analyses whether participants are in a Flow state and represents their Flow visually.

To find out more visit neurocreate.co.uk